The Realme Narzo series in India has crossed three lakh sales in just one month of its launch in the country. The series, which includes Narozzo 10 and Narozzo 10A, was launched in India last month after being delayed several times due to a coronovirus outbreak. The company brought the Narzo series as a response to Xiaomi’s Redmi brand to capture a larger share of the budget market segment. The company also exposed some of its gaming capabilities through the Narzo 10 and Narzo 10A to attract mobile gamers looking for an affordable alternative in the market.
“Our Narjo series has been very successful and is selling every week during our sales,” Sheth told Gadgets 360 in an email interaction.
Realme originally planned to launch its Narzo 10 and Narzo 10A on 26 March, although it moved that plan to 21 April due to a national lockdown on 24 March. However, the April plan was also postponed due to the extension lockdown, and the launch eventually took place on 11 May.
Shetham said that the first sale of the Realme Narzo series was held on 18 May, under which the company was able to sell 70,000 units of both models in less than three minutes.
The Realme Narzo series of phones are priced at Rs. Was introduced as a gaming phone. 15,000. However, earlier this year the phones came out as a rebranded version of the company’s existing smartphones launched in the Southeast Asian markets. However the rebranding move was nothing new in the Indian market. The company had also taken similar steps earlier. Furthermore, its arch rival and India’s largest smartphone vendor in terms of shipments, Xiaomi is using a similar strategy to launch its Mi and Redmi phones in global markets.
Sheth claimed that the sales performance of Realme Narzo 10 and Narzo 10A would have been much better if there were no supply constraints due to the lockdown. Nevertheless, he highlighted that coronovirus-focused restrictions have resulted in a “punch-up demand” among consumers, especially on budgets and mid-range smartphones in the market.
“Recently, we launched a new version of Realme Narzo 10A 4GB + 64GB [variant] As we can see the demand for the series was high, ”he said.
Top Five in its segment
Realme Narzo is available with a price of Rs 10. Rs 11,999 for single, 4 GB RAM + 128 GB storage variants, while the Narzo 10A starts at Rs. 8,499 for 3GB RAM + 32GB storage option. On the other hand, Narzo 10A 4GB RAM + 64GB storage configuration, Rs. Available at 9,999.
According to data shared by market research firm Counterpoint Research, the Narjo series was among the top five smartphones sold under Rs. 8,000–15,000 denomination in the country in May. This segment includes Xiaomi’s Redmi Note 8, Redmi 8 and Redmi Note 9 Pro as the three flagship models, followed by Oppo A31 (2020).
“I think the Realme Narzo series is a great start,” said Tarun Pathak, Associate Director of Counterpoint Technology Market Research. “Realme will be particularly keen to step up its affordable options in a post-COVID era when demand for affordable devices increases.”
However, he also said that the company needed to move to “an aggressive positioning of the series” so that it stood apart from its existing phones in the crowded budget segment over time.
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